The Transformation Alliance

GenAI in Consulting

The Transformation Alliance (TTA) offers a uniquely European perspective on AI maturity—combining strategic insights, hands-on experience, and a powerful maturity framework to help organizations scale GenAI with confidence.

Our Mission: Make AI Real, Strategic, and Responsible

In an era where Generative AI is rapidly reshaping industries, workflows, and business models, TTA recognizes its potential as the most transformative force of our time. To help organizations harness this momentum, we have developed a cohesive, business-driven approach that spans across sectors and geographies. At the heart of this initiative lies our proprietary AI Maturity Framework, designed to benchmark organizations and provide structured guidance for scaling GenAI effectively. Our insights are grounded in a pan-European research effort, supported by over 40 real-world use cases, and structured around eight foundational pillars that ensure AI adoption is strategic, measurable, and sustainable.

75% of knowledge workers
globally incorporating AI
into their daily tasks

Real Use Cases

What GenAI Can Do for You:
Real Use Cases

Content Creation

Use GenAI to generate product descriptions, customer emails, or marketing content—scaling communication without compromising quality.

Data Classification

Automate the sorting and tagging of unstructured data (e.g., documents, images) to reduce manual work and increase speed.

Scenario Simulation

Model and simulate complex business scenarios to make faster, data-driven decisions in uncertain environments.

Forecasting & Optimization

Proven applications in Finance, Retail, Manufacturing, Healthcare, and Mobility—ready to scale across departments.

The TTA AI Maturity Framework

Our 8-pillar framework helps you identify your current level of AI maturity—and plan your next moves.

1. Strategy & Leadership

Evaluates the clarity of AI vision, C-suite sponsorship, linkage to corporate goals, and the extent to which leaders champion and resource AI as a strategic differentiator.

2. AI Initiatives

Focuses on selecting, scaling, and measuring AI initiatives that generate tangible outcomes — revenue growth, cost savings, risk reduction, or new products and services.

3. Data Management

Encompasses the quality, data governance, accessibility, and technical architecture (cloud, pipelines, storage, compute) that supply trusted data to AI models at scale.

4. Operating Model

Examines how AI work is structured and managed: project intake, funding, cross-functional collaboration, (agile) delivery, and integration of models into everyday workflows.

5. People & Skills

Covers the depth of data-science, ML-engineering, and product talent, plus organisation-wide data literacy, training programmes, and a culture that embraces experimentation with AI.

6. Tools & Technology

Looks at the AI/ML platforms, frameworks, and tool landscape used to build, deploy, monitor, and continuously improve AI tools & technology quickly and reliably.

7. Governance & Ethics

Assesses policies, roles, and controls that ensure AI is fair, transparent, secure, compliant with regulations, and aligned to corporate values and risk appetite.

8. Change Management

Assesses the degree to which structured change-management and communication drive GenAI adoption, engagement and sustained behaviour change.

GenAI Research Paper

How mature is your AI strategy really?

The Transformation Alliance’s 8-Pillar Framework helps European companies scale AI holistically, sustainably, and with measurable business impact.

Get more AI Deep-Dives:

The Transformation Alliance (TTA) is a collaboration platform – not a consulting provider. We empower Europe’s leading consultancies to guide organization through their AI and GenAI transformations.

Explore the expertise of our trusted partner firms across Europe:

🇩🇪 H&Z – Germany

Business-driven transformation with deep AI and data capabilities across operations and procurement.

🇫🇷 Kea – France

Strategy and transformation experts with a strong focus on sustainable and human-centered AI.

🇮🇹 MBS – Italy

Combining innovation, data, and strategy to support purpose-led transformation across sectors.

🇬🇧 Q5 – United Kingdom

Organizational design and change consultancy with experience in AI adoption at scale.

🇸🇪 Cordial – Sweden

Specialists in business development and technology integration for AI-enabled growth.